Constituency : Liverpool Exchange 1910
Max took over from Richard Cherry at Liverpool Exchange.
Max was the son of a chemical manufacturer. He was educated at Clifton College and Zurich Polytechnic. He worked in the family firm, United Alkali , becoming a director in 1901 and chairman in 1914. He was elected to Liverpool City Council in 1904.
Max was defeated in December and in the Bootle by-election of 1911 he lost out to Bonar Law.
Max was Lord Mayor of Liverpool from 1916 to 1917. He was an advisor to the Ministry of Munitions and worked in the Trench Warfare Department.
In 1922 Max was created a baronet.
Max was the first chairman of ICI when it was founded in 1926. That same year, he joined the Conservative party.
He died after surgery in 1934 aged 62.
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