Sunday, 18 January 2015

740 Jeremiah Colman



Constituency : Norwich  1871-95

When  Jacob  Tillett  was  unseated  , his  successor  was  his  friend  and  business  colleague  Jeremiah  Colman.

Jeremiah  was  a  scion  of  the  famous  mustard  manufacturing  family. He  became  a  partner  in  1851  and  greatly  expanded  the  works  providing  new  employment  in  a  depressed  city.  He  received  special  commissions  from  royalty  for  his  products. He  was  Mayor  of  the  city  in  1867. He  prefigured  President  Kennedy  in  his  approach  to  municipal  politics  " Men  should  go  into  municipal  affairs  to  see  what  they  could  do  for  the  town , inatead  of  seeing  what  the  town  could  do  for  them ". He  was  a  noted  philanthropist  and benevolent  employer  creating  his  own  mini-welfare  state   and  leader  of  nonconformity  in  Norwich. He  was  also  a  pioneer  of  branding  and  marketing.

Jeremiah  seconded  the  Queen's  Speech  in  1872. He  was  not  blessed  with  great  oratorical  powers  so  didn't  make  the  impact  expected  in  the  Commons. He  both  sat  on  and  appeared  as  a  witness  before  a  select  committee  on  food  adulteration  in  1872  where  he  complained  that  retailers  had  been  fined  for  selling  his  mustard  when  it  was  clearly  labelled  as  a  manufactured  condiment  and  not  mustard  seed  in  its  pure  state.

Gladstone  offered  him a  baronetcy  in  1893  which  he  declined  saying  "anything  I  can  do  to  promote  the  principles  I  have  always  supported... I  am  glad  to  do  but  I  much  prefer  that  it  should  be  without  the  reward  or  rank  a  title  is  supposed  to  give".

In  1896  Jeremiah  and  his  family  visited  Egypt  to  boost  the  health  of  his  son  Alan  who  unfortunately  died  while  they  were  there.

He  died  in  1898  aged  68. He  donated  a  number  of  works  of  art ,  to  Norwich  Castle  Museum  which  he  had  helped  to  establish.

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